How to customize your USB With logo? Differences between the different printing methods
Everyone wants their corporate gifts to look perfect when launching a marketing campaign. If they align with our brand image, it is thanks to the fact that it has been adapted to the specific shape of the product; that is, the logo looks good and the claim reads perfectly.
Thinking about the specific case of customizing a USB Flash Drive memory, it does not matter if it is a round, flat surface or one that has more or less volume. There are printing and engraving techniques to suit your needs. In personalized USB we have the best techniques that adapt to the material with which the pendrive casing or external memory that you have chosen as an advertising gift is made. It is worth knowing which ones they are, so you will know which one is best for you.
Choosing one or the other depends on variables such as the available budget, the design (shape, colors, visual effect …), or the surface where it is going to be printed, among other issues. Specifically, in this post we are going to talk about three techniques that give very good results with USB memories: pad printing, screen printing and laser engraving.
Pad printing or the art of precise finishing
Pad printing uses a silicone pad to apply ink to the surface. By using this material, the technique allows great flexibility and achieve highly detailed finishes. It can also be adapted to any design of the USB memory, so we can print on curved surfaces or those that have any other shape.
In addition, you can work with different colors at an acceptable level (although there are better options) and at an interesting value for money. The ease of working on any shape that the design may have allows us to adapt our logo to this morphology. Also, the silicone mold makes it easy to work with any typeface size.
This flexibility and versatility adds another advantage. It allows you to work with all kinds of promotional products, in case you think of a campaign that not only includes advertising USB drives. Its application is fast, so it is possible to have the products in a very short time, ideal if you are working with tight deadlines.
Screen printing, the best value for money
It is one of the most popular techniques and has been used in advertising since the early 20th century. Although its origins as a stamping technique date back to 3000 BC. C. We are not proposing a job for pharaohs, their techniques have not stopped modernizing to adapt to current campaigns. It is made by means of a mesh stretched in an arc in the shape of the design to be printed. The ink is then applied with the necessary layers.
It was originally intended for flat surfaces (such as a powerbank), but the most recent techniques allow working on circular surfaces as well. In these cases, a machine is used that rotates the object so that the mesh applies the ink correctly.
It is a technique similar to pad printing, with a similar value for money. It is also the more durable of the two. Logos can be in up to four colors. Unlike the first one, this one is somewhat less versatile, so the availability is somewhat lower.
Laser engraving, the commitment to formality
The laser engraving technique is associated with promotional gifts that highlight seriousness and formality. It is a common engraving system for promotional metal or wooden pen drives. Here the products (in this case, the USBs) are arranged aligned. A machine projects the laser beam that burns the surface of one of the objects and thus reproduces the logo or whatever we want to print. The process is repeated with each of the promotional gifts to personalize.
The machine that projects the laser beam allows detailed calibration to work just on the surface to be printed. As it is not a print but an engraving, it will be much more difficult to deteriorate compared to other options.
Another strong point is that it is a technique that gives the product its appearance. If you bet on a striking result, you better play with the colors that the other two options have. This, in particular, transmits another type of image. Another advantage is that laser printing is cheaper than you think. It is also an option where the design is more durable and difficult to damage, so your logo will be visible for longer. You have options to choose from. These three are the ones that allow the best results for USB sticks. As you can see, you can choose between alternatives with very bright colors to attract attention or bet on more sober ones (perhaps designed for a more premium customer). All can be adjusted very easily to your budget.
Of course, there are other more specific alternatives in our China Flash Drive Factory we can offer you, which we will talk about in other posts. If you have any doubts, we can advise you with all the details for your next USB marketing strategy. We would also love to know if you have already worked with these printing options and what your feelings have been.