Nine Ideas To Include In Your USB Flash Drives
A promotional USB is a powerful branding tool. Contrary to other objects that can remain purely aesthetic or with a specific function, here you can add more content that enhances your brand image. It requires an additional effort but it helps to leave a mark on the person who has received the gift. Think that you have the advantages of the digital world: in a small space (physical) you can have many quality elements. For this reason, we are going to give several ideas to finish outlining your advertising flash drives.
If you are a company that is starting its activity, what better way to make yourself known than to explain who you are? Take the opportunity to introduce yourself, show what your values are, what you sell… Here you can include anything from a corporate video to an attractive presentation of your business —for example, yourself giving a motivational speech—. Or if you prefer, you can add data if you deal with activities where technical knowledge is an added value.
Offers or coupons
If e-commerce or sales in physical retail is one of the pillars of your company, you may find it interesting to include some type of discount. It can be in the form of a coupon with a code to buy in your online store. It could be presented printed in a store (either your own establishments or those you collaborate with). You can use these offers to have some other benefit, such as registering on your website before having the coupon (and thus you have a database of people really interested in your product).
Launch of an App or a web page
USB flash drives are already part of the usual landscape of our digital society. That means that they combine very well with other elements that make it up. Think that a flash drive can be the ideal complement to reinforce the launch of your new website. You give away the gadget and the saved page is already inside. It also serves to present a new App that you have thought to promote your company, so you make sure that it reaches your audience.
If your campaign is aimed at your most loyal audience, you can reward them with something that is of special interest to them. Everyone likes to feel part of a chosen group, it makes us feel unique. So it’s a good way to build strong ties with your community. To be a bit more specific, you could include a preview of a future release—such as a software or app demo.
An electronic press kit
If your activity brings you into contact with the media – whether they are general or specialized in your area – a USB is an excellent support for presenting the press kit. It is much better than paper, since it allows you to include materials that the journalist will most likely appreciate if you make their job easier. For example, you can include images or videos that they can then spread or provide links to pages where they can find more information about what you are communicating.
An excellent portfolio of photos and videos
Think about whether you are a professional or a company with strong ties to the world of audiovisual or image. USB sticks are a great way to present a portfolio of images or videos. Also, you could not only include these types of files. You can make the memory open your website or include an App that is useful for your clients (that they send you their snapshots if you do physical printing or to mount an album for them). In this way, you can make combinations with various content ideas.
Official or relevant documentation
Here we don’t think so much of an advertising campaign, but it can be interesting to have corporate USBs if your activity leads you to work with a lot of official documentation or contracts, for example. Having it on these supports is a way of knowing where it is and of having a backup copy in case of need, so if you share it with your already established clients, they will surely thank you. Likewise, the unnecessary printing of documents can be avoided, thus promoting better care for the environment.
If you want to be really useful in these times, what better than offering some training related to the core of your business? Think of the possibilities and they are almost endless. You can include a video-tutorial on DIY if you sell tools, or a yoga master-class if you have just opened a center of this discipline, or an ebook with tips for taking out a mortgage if you are a tax advisor, a guide about what can be done with your software…
Freebies: royalty-free materials
Here too there is a lot of scope to imagine. We are referring to elements that your clients can later use in some way. For example, you can offer royalty-free images or videos. It is also possible to include a presentation on a topic related to your activity. In short, it is about showing that you know very well what you do, so it will be a way to better retain your brand.
Here are nine ideas for you to start thinking about giving your campaign a plus with promotional USBs. In our usb flash drive factory china we take this opportunity to invite you to visit our post on ideas about advertising with your flash drives.
If you have already used any of these contents, we would love to hear about your experience. Similarly, if you have new ones or want to comment on your experience with them, we would also like you to share them with us.